Ikuku: No amount of media hype can sell a bad product

Unfortunately, a product does not become appealing overnight because of its new name or pack but because of value-added to it.

One of the conspicuous flaws of the Abia State House of Assembly Speaker, Mr Chinedum Orji, and his quasi media aides is their failure to see beyond the circumference of the village idiots who brown-nose them for crumbs.

Except for these few stereotypically silly persons, Abians are intelligent people. They can differentiate between realism and idealism moreover, this amateurish hoaxes done with monotonous repetition.

If it was not the dull picture of him walking majestically to inspect the ongoing painting of Abia State House of Assembly complex; it would be the noise about the bill seeking for the financial autonomy of the House. In some occasions, we’ve seen the obnoxious picture of him inspecting streetlight bulbs.

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Series of sponsored media hype promoting him as a saint and urging him to probe some government agencies and parastatals inability to pay salaries have also surfaced. These media clowns sometimes accompanied the pictures with the inscriptions like, “Man of the people,” and “Ikuku oma Abia.”

Chinedum Orji is a product we’ve known for years. We’ve tested him enough to prove how bad a product he is.

What I do not understand is whether these aggressive publicities are meant to deceive us the second time or to rebrand him. Unfortunately, a product does not become appealing overnight because of its new name or pack but because of value-added to it.

Chinedum Orji is a product we’ve known for years. We’ve tested him enough to prove how bad a product he is. We still have fresh in our mouths his unpleasant soured taste. Only God knows when he attained the angelic status, we are daily hoodwinked to believe.

What makes Chinedum Orji, shrewd or exemplary leader? Odikwa Egwu ooh! There’s no profession so derisive as obsequious flattering. Can a makeup beautify an ugly face? Ndi afo ka mkpa. No wonder they are referred to as E-Idiots. Anyway, it makes no sense to argue with a man who told you how he beat the people who fought him in his dream. After all, it was his dream. We were not there to ascertain its verity.

To prove his new saintly status and shame the doubting Thomas, I will suggest that Mr Orji move away from this pedestrian media stunt and get down to the real business. Lots of delinquencies that stifled development as well as crippled our economy in the past need investigation.

He should set up a committee to probe the men behind the construction firm by the name No Idea, I am sorry, New Idea to ascertain why road construction contracts awarded to them were poorly constructed and several others abandoned after hundreds of millions mobilisation.

As you read this article, Theodore Orji’s government is yet to give an account of the N4 billion it borrowed from one of the new generation banks for the construction of a new Government House. A probe into why the loan was repaid with interest without the project and exposing the perpetrators will make our Speaker an instant hero.

The washing away of Oguduasa Secondary School Isuikwuato, after an N50.008 million erosion control contract, was awarded to FOURTHMAN Construction Company should be probed too. The fact that it happened after the government certified it done is enough reason to send some people to jail. Our Speaker will make a name for himself doing so.

How about the impassable Port Harcourt road Aba, that Theodore Orji’s government claimed was awarded to TECHYNCO constructions at the sum of N158.3 million? A probe into this deceit and those found culpable handed to the Economic and Financial Crimes Commission (EFCC) will endear our Speaker to Abians.

Mr Orji, I beg you in the name of God, please shame your critics and make your asset declaration to the code of conduct bureau public. It will at least, bring to an end, the rumour making the rounds that you had never worked or owned a successful business organisation to substantiate your current billionaire status except for being a son of a former governor. It will leave you with some leeway to becoming governor in 2023; not a Federal parliamentary member you’re seeking.

But if you cannot do these, then, all these Ikuku this, Ikuku that media hype is tantamount to action in escapism. It was the same old media stunt we experienced from 2007 to 2015, still nothing to show for it. Una no dey tire? Ihe agwo muru.

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